PanelsPress Releases
Livra Panels Increases Focus on Latin America, Opens office in Brazil
Online Research Adoption grows among local agencies
Buenos Aires, Argentina. April 17th, 2008
Livra Panels, a leading provider of online research services in Latin America announced today the opening of an office in São Paulo, Brazil. The opening is part of a coordinated action to increase the company's focus on Latin American research agencies.
Launched in 1999, the company managed to establish its position as the leading online panel provider for the Latin American region serving mostly European and North American clients. With over 5 years experience in conducting online surveys in Brazil and owning the largest Brazilian online research panel, opening an office was a natural step. The company now has offices in São Paulo (Brazil), Buenos Aires (Argentina), Mexico City (Mexico) and London (UK).
In order to support this action, Livra Panels has appointed Joana Lacerda as Regional Director for Latin America . Miss Lacerda will be based in Buenos Aires at Livra Panel's headquarters, where she will coordinate the Brazilian effort. She will be transferring from Livra's London office where she has worked in Livra Panels for over 8 years and was instrumental to the company's growth and expansion.
Diego Meller, Livra Panels co-founder and Head of Sales and Marketing said: "Latin American agencies are finally starting to migrate to online research and we will be there to aid this transition. This is a process that started over 2 years ago and Livra Panels has been in the epicenter of this transformation. We believe that our position of leadership, 8 years of experience and our relentless commitment to quality and customer service will prove essential to this next step. Joana is a pioneer of this industry and is perfectly suited to lead this effort."
He continued "Latin America is home to almost 10% of the world's Internet users, with most countries' Internet penetration over 20% - this is no longer the issue. The time has come for market research agencies in the region to start taking advantage of the methodology that transformed the industry in Europe and USA."
According to ESOMAR, over $ 1.2 Billion were spent last year on Market Research in Latin America, but less than 2% of interviews were done online. The growth potential is tremendous
About Livra
Livra Panels is a leading provider of online research services in Latin America, serving many of the world's leading market research agencies and global Fast Moving Consumer Goods Companies (FMCG). Livra runs online panels and consumer communities in over 10 countries. The company was founded in 1999 by Martín Añazco and Diego Meller, it currently has offices in Buenos Aires, Mexico and London.
Company Contact
Joana Lacerda
105 Ladbroke Grove
London , W11 1PG, UK
t -: +44 207 616 8420
joana@livra.net
http://www.livrapanels.com
http://blog.livrapanels.com
