Livra´s Demographic Profiles

Livra profiles new panelists on the following fields, turning them from visitors to high- value sample:

Personal Information
Personal data
Email address

Demographic Information
Age
Gender
Marital Status
Geographic Location (Country, State, City)
Education
Presence of Children
Children's Ages

Work/ study
Primary occupation
Function/ Position
Industry/ Business Sector
Decision maker
Purchasing Influence
Company size

Car
Ownership
Brand
Purchase Intention

Finance
Credit Cards
Home Banking
Online Bill Paying

Shopping Habits
Purchase Decision Maker
Online Shopping

Electronic equipment
Cell Phone
PC
Printer
PDA - Handheld
DVD
Video Games
Cable/ Satellite TV
Digital Camera

Internet
Years using the Net
Connection Frequency
Connection Duration (time of use)
Connection Place
Type of connection

Livra´s Panel Information

These are simple stats on each country:

Argentina
Age Male Female
13-17 4,3% 2,5%
18-24 16,8% 9,9%
25-34 23,0% 13,5%
35-44 10,8% 6,3%
45-54 5,7% 3,4%
55-64 1,9% 1,1%
65+ 0,5% 0,3%
Total 63% 37%

Brazil
Age Male Female
13-17 1,7% 1,7%
18-24 10,4% 10,5%
25-34 15,1% 15,3%
35-44 12,2% 12,4%
45-54 8,1% 8,2%
55-64 1,9% 2,0%
65+ 0,3% 0,3%
Total 49,7% 50,3%
Chile
Age Male Female
13-17 1,9% 1,3%
18-24 5,1% 3,5%
25-34 16,4% 11,2%
35-44 19,4% 13,2%
45-54 11,6% 7,9%
55-64 4,3% 2,9%
65+ 0,8% 0,5%
Total 59,5% 40,5%
Mexico
Age Male Female
13-17 3,6% 2,3%
18-24 23,1% 15,2%
25-34 18,7% 12,3%
35-44 9,6% 6,3%
45-54 4,2% 2,8%
55-64 0,9% 0,6%
65+ 0,2% 0,1%
Total 60,4% 39,6%

For more information on our panel, please contact us.

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