2012 marks a number of events, but first and foremost is the launch of our new website, the new LivraPanels.com. The new website is a major overhaul from the previous version of Livra Panels in a variety of ways. The new design known as Web 2.0 Style, integrates simplicity with bold & strong colours and texts, easy navigation, [...]
Our answers to ESOMAR questions: 5th edition
This month we will share our answers to two ESOMAR questions: Describe your sampling process including your exclusion procedures if applicable. Can samples be deployed in batches / replicates, by pre-timed slots, geography, etc..? If so, how is it controlled? The panel is actively monitored and managed by our panel team. We structure the basic [...]
How Latin Americans finished 2011 and their expectations for 2012
Following an internal survey carried out by Livra Panels in December last year by 5,200 panelists from Argentina, Colombia, Mexico, Chile, Venezuela and Brazil, here are a few results from 2011 and what expectations are in sight for 2012. 2011 in retrospect When we asked respondents about the development of certain social issues in their [...]
End of year survey results: Latin Americans finish 2011 with joy and good economic prospects
In December we conducted a survey to determine how Latin Americans performed in 2011 and their outlook for the new year. Most Latin Americans Internet users will spend more than last year on purchases (46%) and plan to stay at home during the holidays (72%). For 2012, 62% of respondents rated their personal economic prospects [...]
What do you use your mobile phone for?
In July 2011 we conducted an internal study in order to gather information and habits of our panelists. The study was implemented in all countries, but now we are presenting data recorded from our panel in Mexico, Brazil and Argentina, where more than 10,000 panelists participated! This month we decided to highlight results concerning mobile phones, [...]
Recap of ESOMAR 3D Digital Dimensions 2011
The Market Research industry is changing, driven by new technologies and by the continued global growth of Internet, social networks and mobile devices. Because of this situation, ESOMAR saw that researchers needed a multidimensional approach. That is why this year the traditional Online event stepped up a notch, and the program was divided into three-dimensional [...]
Our answers to ESOMAR questions: 4th edition
This month we will share our answers to two ESOMAR questions in order to help us show you what Livra is all about. Do you have a confirmation of identity procedure? Do you have procedures to detect fraudulent respondents at the time of registration with the panel? If so, please describe. There are several control [...]
New developments in our Technology
Livra started as a technology company, and today, we continue to lead the way in innovation and new product development. We were motivated by people like Steve Jobs, a “high tech entrepreneur”, who left a legacy of inspiration as well as remarkable advancements in the tech world. It was Jobs himself who once said: “Innovation [...]
Survey: Internet uses & habits
In July 2011 we conducted an internal study with the aim of gathering information and reviewing the online habits of our panelists. The study was implemented in all countries, but right now we want to highlight some data that was gathered from our panel in Mexico, Brazil and Argentina, where more than 10,000 panelists participated! At present, Internet penetration in the region is growing every day, and we believe it is [...]
Livra Panels attending Esomar 3D Digital Dimensions Conference
Livra Panels will be present this week in Miami (26-28 October) for the event ’3D Digital Dimensions’ held by Esomar. There are remarkable changes taking place in the digital world regarding online research, technology, social media as well as mobile. The Esomar traditional online format will be broken up into three cutting edge topics; 1. [...]
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