Livra visits IIeX Europe in Amsterdam

Agustin Mercuri, our International Sales Manager, will attend to the Insight Innovation eXchange Europe 2014. This conference connects seasoned practitioners with new thinkers, human behavior experts with technology, and the private and public sectors. We set the stage for connections that help mash ideas and technology together, knowing that those interactions will help bring about [...]

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Livra Panels is IIeX Latam 2014 main sponsor

We proudly announce that Livra Panels is IIeX Latam 2014 main sponsor, the market research innovation conference, that this year will take place in Santiago de Chile on April 8th and 9th. With this support, Livra Panels reaffirms its commitment with cutting edge research in Latin America, together with its online panels, the largest and [...]

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Livra visits Germany

The Research and Results conference is one of the largest Market Research events in Germany, with over 3000 participants and 7 workshop rooms discussing the most relevant topics in the industry today. Many things where discussed, but the two topics that created more interest were Social Media and Mobile. As we know the industry is [...]

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Livra is very proud to announce the opening of Chile office

The Chile office is the basis of our future growth, and will be focused mostly on Production. On October, 1st, 8 programmers joined Livra Panels with 5 PMs joining shortly thereafter, and a further 5 programmers will be joining during November. This new office is fundmental for Livra to support the large growth seen and [...]

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Livra Panels now operating also from Brazil, Chile, Mexico and Spain, panel reaching almost 1 million consumers

Livra Panels, the Latin American leader in online research, has opened production centers in three new countries. Besides its headquarters in Buenos Aires, Argentina, now the company has production teams working in Santiago de Chile, Mexico D.F. and Sao Paulo, providing full coverage to clients in different time zones and during most of national holidays. [...]

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It’s LATAM time: An analysis of the Market Research industry in the region

Latin America is a really diverse region, with Internet penetration rates from 12% to 67% according to the country. This means different socio-demographic profiles, behaviors and attitudes, lifestyle, category / brand awareness, consumption, and perception. But in some countries Internet access is wider than in developed or mature regions (such as in the Iberian Peninsula [...]

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Breaking our record: Livra’s capabilities in Central America and the Caribbean

Latin America is often considered as only South America and Mexico, forgetting consumers in Central America and the Caribbean. Market Research in those countries has always been troublesome due to high costs, lack of availability of suppliers and logistics. Online research has been even more challenging, considering the low online penetration. However, nowadays according to [...]

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Does size matter? Debunking myths of online research

This year Argentina has been leading the regional ranking of internet penetration once again, with a 67% score. Yet, only 5% of market research studies carried out in the country have used online methodology, according to ESOMAR 2012 “Global Market Research” report. We are well aware of the myths (and fears) around internet research, and [...]

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Are surveys effective?

This is the question that the people from Zendesk wanted to unveil, and they draw some interesting conclusions from a study: The main concern of an internet user is his or her time. This is a common issue in Market Research, where researchers are used to “offline times”, where people had to be alone with [...]

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Livra breaks a donation record to help the victims of the floods

Livra Panels carried a charity campaign to help the victims of the heavy storms that devastated Buenos Aires province in Argentina, after the Holy weekend. After 6 days of Bank Holidays, and shocked by the tragedy that caused more than 50 dead people, multimillionaire losses and left homeless to thousands of families in La Plata [...]

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